价格底线巧探出
来源: 阅读:988 次 日期:2015-01-27 17:07:19
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在价格的谈判过程中,如何能不动声色的探出双方的价格底线并为自己所用,使自己的公司受益?下面的小例子希望能给您一些提示。

Dan 和Robert正在谈判折扣,他们是如何摸出双方的底线的呢?请看下面分解:

R: How about 15% the first six months, and the second six months at 12%, with a guarantee of 3000 units?

D: That's a lot to sell, with very low profit margins.

R: It's about the best we can do, Dan. (pause) We need to hammer something out (敲定)today. If I go back empty-handed, I may be coming back to you soon to ask for a job. (smiles)

D: (smiles) OK, 17% the first six months, 14% for the second.

R: Good. Lets iron out(解决)the remaining details. When do you want to take delivery(取货)?

D: We'd like you to execute the first order by the 31st.

R: Let me run through this again: the first shipment for 1500 units, to be delivered in 27 days, by the 31st.

D: Right. We couldn't handle much larger shipments.

R: Fine. But I'd prefer the first shipment to be 1000 units, the next 2000. The 31st is quite soon —— I can't guarantee 1500.

D: I can agree to that. Well, if there's nothing else, I think we've settled everything.

R: Dan, this deal promises big returns(赚大钱)for both sides. Let's hope it's the beginning of a long and prosperous relationship.

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